Hot off the press, Senior Housing News reporter, Tim Regan, sat down with Lifespark CEO Joel Theisen to hear about the company’s latest announcement.
Senior living operator Lifespark has unveiled a new model rooted in giving residents everything they need to thrive ahead of plans to significantly grow in 2026 and 2027.
The St. Louis Park, Minnesota-based company on Tuesday debuted Lifespark Complete Senior Living. The model brings together four “key components” the company has in its wheelhouse – senior living property management, activities and wellness programming led by Lifespark Chief Independence Officer Dr. Bill Thomas, medical services and hospice services – under one unified effort, according to CEO Joel Theisen.
The Complete Senior Living model is designed to cut down on the “chaos” residents can feel navigating senior living and the health care services that come with aging, he said. It’s also meant to help the operator better bring the services it offers under the same banner and increase the flow of information among its different service lines.
In effect, Lifespark wants to “hold a resident’s hand” from the moment they enter a community and onward.
“We really wanted to bring a complete solution that was about building a trust-based relationship and understanding our customers, not just by trying to throw things at them, but by delivering our value proposition for the rest of their life,” Theisen told Senior Housing News.
Today the operator’s 50-community portfolio is trending towards 96% average occupancy. By improving resident outcomes with the model – and importantly, showing the results in its financial health – Theisen believes that Lifespark can show its value to new potential partners and grow with them.
