Home-based care providers may need to rethink how they refer to their baby boomer clients, as many have rejected traditional labels describing older adults in favor of more inventive alternatives.
Indeed, the widely accepted tag of “senior” seems to be on its way out, along with other labels such as “aged” or “elderly,” which never really caught on in the first place. Baby boomers, a counterculture generation looking to cement a new generational identify in their post-retirement years, is largely responsible for the shake up, according to a recent Wall Street Journal article.