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Lifespark adds the “a”: Rebrand reflects who we are today and our commitment to helping people Age Magnificently

  • Sep 19, 2021
  • Cathy Gasiorowicz
  • 2-min Read

Back in 2004, Twin Cities families and their loved ones had plenty of senior service options to choose from—in-home caregivers, assisted living communities, memory care, hospice—all focused on the physical health of their clients. Unfortunately, that singular focus didn’t translate into better health. In fact, far too many older adults were living from one medical emergency to the next, riding a rollercoaster of health crises while gradually losing their independence, sense of purpose, and passion for life. 

There had to be a better way to age. 

Since launching our proactive, preventive, whole-person model in 2004, we’ve continued to learn and grow, creating partnerships with health care providers, organizations, and communities, and expanding our services and expertise to better serve the needs of all seniors. From our early days as a private-pay home health provider, we’ve evolved into the holistic, tech-enabled senior services company we are today. 

And who we are today is Lifespark—the same company you’ve known, with some additional sparks: new brand, new website, and (as you may have noticed) a new spelling of our name. Why Lifespark with an “a”? Because we now have what it takes to help ALL seniors age magnificently:  

  • A full continuum of services, support, and resources to serve all clients, wherever they call home
  • Leading-edge technologies, predictive analytics, and machine learning to measurably improve life experience and health outcomes for all seniors
  • And innovative, value-based growth opportunities that enable all seniors to get more from their insurance plans—at no additional cost to them

For example, seniors on select Medicare Advantage plans, Minnesota Senior Health Options (MSHO), or original Medicare have access to Lifespark Complete, our flagship program that provides more guidance, more support, more cost-saving options, and more control over life decisions, without added costs. As Lifespark continues to expand our partnerships with payors and providers, we’ll be adding more value-based options that directly benefit seniors and their families.

We invite you to explore our new website. While you’re there, let us know if you’re interested in partnering with us to spark the lives of your clients!

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